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Want to win? Learn to Draw.
The conversation today is visual. If you want to be in the conversation, you need to be visual too. - from my new book, Draw to Win - by Dan Roam

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Visual Selling is Your Secret Weapon

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The best salespeople in the world don’t sell a product or a service; they sell a perception. And a perception is a picture.

Great salespeople don’t try to convince you of anything; they simply describe a picture of a better world that is so compelling that it draws you in. If they are really good, they draw that picture with you, creating a mind-meld that can’t be achieved in any other way. By the time the picture is done, you’re more than sold; you’re in.

In my new book, DRAW TO WIN, I show how your visual mind processes the simple pictures that make sales fun and easy – and how to create those pictures so that you can activate someone else’s visual mind as well.

From Sigmund Freud to Martin Luther King Jr to JK Rowling to Steve Jobs, the greatest salespeople in history have used pictures to explain, clarify, and convince– and have created visions so compelling that the rest of us can’t help but be drawn in.

In this SlideShare exclusive, I will walk you through the bare necessities of visual selling:

  • Why you need to draw your idea out if you want to draw people in.
  • Why visual sales works – and how to get started.
  • How to draw the world’s oldest sales picture.
  • When to be quiet and hand over your pen.

Please take a look. Share your thoughts with me. If you like what you see here, I’d love to sell you on DRAW TO WIN.

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Drawing Is Our Oldest Technology

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Below is an excerpt from Chapter 1 of my latest book, Draw to Win, available now (September 13, 2016): 

Drawing Is Our Oldest Technology

Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They drew bison, a herd of horses, and many beautiful bulls. These drawings predate weapons, pots, jewelry, and most clothes.

Your ancient ancestors had things to tell each other, and the technology they used to record it was drawing. That desire to share was so compelling that Oog and Aag’s children and grandchildren and great-grandchildren kept going back to that same cave and drew the same pictures—for the next eight hundred years.

Adult drawing is “curious”? I don’t think so. The only thing curious is why people in business don’t draw more.

people love pictures

The Visual Is Back—and Here to Stay 

Everyone online relies on pictures: Facebook, YouTube, Pinterest, Instagram, Snapchat, Tumblr; the greatest focus of social media is the image. This explosion of pictures isn’t a millennials-powered fad disconnected from the world of business. It’s the logical extension of those lines first drawn by Oog and Aag. Today we just have better technology.

Don’t think of sharing images as the dumbing-down of society or as threatening to business; on the contrary, creating and sharing pictures is the most natural thing in the world.

The problem is that there are too many images that aren’t very good, or good for you. Most pictures online are “lazy images.” Cute cats, train wrecks, and sexy bodies have their appeal, but they appeal to your lowest-common-denominator brain; they distract and occupy your brain without leaving much value behind.

Good images—meaningful pictures that trigger deep thoughts, clarify complexity, and inspire insight—exist too but are fewer in number. That’s not the fault of the pictures. The reason lazy images are so distracting is because the people who make them know that your brain loves to look at stuff. That’s good to know—and we’re going to take advantage of that too, but we’re going to use that insight to turn your good ideas into better pictures.

Why is that important? Because, as Cisco reminds us, 90 per-cent of the data you see is visual.

The Conversation Is Now Visual 

Always enter the conversation already taking place in the customer’s mind. — ROBERT COLLIER

If you walk through the office talking loudly to yourself, nobody will listen. But if you can enter the conversation that is already going on in your colleague’s head, he or she will pay complete attention and invite you in. That’s always been true.

What’s different today is that now the conversation is visual. People’s stories are visual. Shopping is visual. The news is visual. If you want to enter just about any conversation today, you need to be visual too. Learn to join the visual conversation and you will be seen and heard.

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Don’t Be Afraid of Drawing 

Don’t be the businessperson who says, “I can’t draw; therefore, I’m not visual.” That’s a deceptive trap. It’s deceptive because it assumes that drawing is difficult and that being visual is dependent on drawing. Neither is true. And it’s a trap because it stops you from accessing the most powerful problem-solving part of your brain before you even know it exists. And that’s not just silly; it’s a huge roadblock.

DRAW-TO-WIN

Available now!

Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind

Get ready for the ultimate crash course in communicating and solving problems through simple pictures. Get ready to draw to win.

Learn More

Excerpted from Draw to Win by Dan Roam with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Dan Roam, 2016.

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If you want to be in today’s conversation, you need to be visual!

Hi everyone!

It’s been ten years since I started writing The Back of the Napkin, beginning a small revolution in business visualization.

Since that time, I’ve delivered 700 speeches, classes, and projects to 180 clients. Along the way, I’ve learned a few things:

  • People love pictures, and the simplest pictures work the best.
  • With 3 minutes practice, anyone can draw.
  • Whoever draws the clearest picture wins.

Now, I want to share everything I’ve learned with you in my new book, Draw To Win—which is officially available today! 

Draw To Win is ten short chapters long. Each chapter introduces and explains one of the Ten Commandments of pictures: why you need to be visual, how to draw your ideas quickly, and what pictures work best in different situations.

It really comes down to this:

  1. If you want to lead, you should draw more.
  2. If you want to sell, you must draw more.
  3. If you want to innovate, just draw faster.

As I’ve said before, if you want to be in today’s conversation, you need to be visual. Draw To Win shows you how. Line-by-line.

For all those who have already pre-ordered the book or will do so today—THANK YOU! I have one additional ask, help support today’s launch in one of the following ways:

SHARE ON FACEBOOK

TWEET THIS

SHARE ON LINKEDIN

I look forward to seeing your drawings,

danroamsig

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10 years, 10 commandments, 10,000 drawings: my new book is coming next week!

I was recently struck by three intersecting data points about information and pictures: 

90 percent

  1. IBM says 90% of all data has been generated in the past two years.
  2. Cisco says 90% of all online information is visual.
  3. Amazon says that the fastest-growing sales segment is adult coloring books.

What do these three have in common? Simple: more than ever before, the world is visual. To make sense of the world, people need pictures. What does this mean to me and you? If you want to be in today’s conversation, you need to be visual, too.

people love pictures

It’s been ten years since I started writing The Back of the Napkin, beginning a small revolution in business visualization. Since that time, I’ve delivered 700 speeches, classes, and projects to 180 clients, creating almost 10,000 drawings. Along the way, I’ve learned a few things:

  • People love pictures, and the simplest pictures work the best.
  • With 3 minutes practice, anyone can draw.
  • Whoever draws the clearest picture wins.

Now, I want to share everything I’ve learned with you. So I wrote a new book. It’s called, DRAW to WIN. It’s ten short chapters long. Each chapter introduces and explains one of the Ten Commandments of pictures: why you need to be visual, how to draw your ideas quickly, and what pictures work best in different situations.

It really comes down to this:

  • If you want to lead, you should draw more.
  • If you want to sell, you must draw more.
  • If you want to innovate, just draw faster.

If you want to be in today’s conversation, you need to be visual. DRAW to WIN shows you how. Line-by-line. I look forward to seeing your drawings,

- Dan

Dan Roam's DRAW to WIN: coming Sept 13, 2016

DRAW to WIN comes out on September 13, but you can see advance reviews and pre-order now:

https://www.amazon.com/Draw-Win-Course-Innovate-Visual/dp/0399562990/ref=sr_1_1?ie=UTF8&qid=1473129921&sr=8-1&keywords=draw+to+win

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Join me this summer in San Francisco — and draw to win.

My favorite event of the summer is when I get to book a beautiful space in San Francisco and invite fifty visual-thinkers to join me for two full days of intensive visual training. It’s engaging, it’s eye-opening, it’s strategic, it’s a lot of fun — and I’d love it for you to come. 

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So please join me Aug 15-16, 2016 at the gorgeous Golden Gate Club overlooking the Golden Gate Bridge as we dive into my brand new book, Draw to Win. (The book won’t officially be available from Penguin/Random House until Sept. 15, so you’ll be the first to get a copy — one month ahead of everyone else!)

Get your advance copy of "Draw to Win"

I love this seminar because it is the real deal for intensive hands-on lessons in the art and science of visual problem-solving. We work through real-world case studies, we work through your challenges, and we do it in-person. Everybody has a chance to share, help, draw, think, and laugh.

This is what last year’s sold-out event looked like:

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Here’s the agenda:

Day One [Aug 15]

  • Why you must use pictures in business.
  • How vision actually works.
  • How to draw anything in 3 minutes flat.
  • How to solve problems using your visual mind.

Day Two [Aug 16]

  • How to sell ideas, products, & services using pictures.
  • How to use pictures to tell your own truth.
  • How to draw to win. (Win business, win influence, win the day; whatever “win” means to you, that’s what drawing will help you do.)

Pictures are our best tool for leadership, sales, training, communications, and problem-solving. Over the past 10 years, I’ve personally trained thousands of professionals like you to become master visual-thinkers. Now I’d like to invite you to join me in San Francisco for my full two-day training conference. Discover for yourself the problem-solving power of your own visual mind. This is your chance to experience the same training I’ve delivered at Microsoft, Google, Boeing, Gap, Siemens, Philips, the United States Senate, and the White House.

Here are the details:

When: August 15-16, 2016.

Where: The Golden Gate Club in the Presidio of San Francisco.

Cost: EARLY-BIRD pricing now through June 15, 2016!

This two-day workshop normally costs $1,595, but if you register before June 15, you’ll save $300 off.
Register now and save $300! (Only $1,295 through June 15, 2016)

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This course consistently ranks as the BEST COURSE offered at corporate training programs across the country. This is the same full course I have lead at Microsoft, Stanford, Boeing, Deloitte, Lucasfilm, the US Navy, the US Senate, and the White House Office of Communications.

Seminar clients

 

Here’s what previous attendees say:


“Well worth my personal investment. Absolutely exceeded my expectations.” – Startup Entrepreneur

“I flat-out loved this conference!” – Project Manager at a Tech Giant

“Your Visual Codex is revolutionary; it will change the way the world communicates.” – CEO

Become a master visual-thinker!

  • Think faster.
  • Communicate more clearly.
  • Solve complex problems.
  • Draw to win.

Drawings and smiles

 Your fee includes:

  • 16 hours of intense, hands-on visual training.
  • Draw to Win pre-release edition book.
  • Personal whiteboard, pen, & erasure.
  • Excellent lunch.
  • True insight, useful tools, & real-world exercises.

Your fee includes: a full day of training, my book, your own whiteboard, lunch.

 

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