AMERICAN HEALTHCARE ON 57 NAPKINS
It’s no secret that healthcare in the United States is insanely complicated, always changing, and a minefield of political passions. With the nation tearing itself apart over the simple terms “healthcare reform,” Digital Roam Inc decided to see if visual clarity might illuminate non-partisan reality and defuse some of the biggest bombs.
The Digital Roam Approach:
Working closely with Dr. Tony Jones (Reuters, Scient, Phillips Healthcare, Frontive Health), we locked ourselves in a whiteboard-walled room and didn’t leave until we’d parsed our way through 1,400 pages of healthcare legislation, capturing essential themes as simple sketches. Three days later, we emerged with 57 drawings that made up a single, simple, understandable story. We uploaded the file to slideshare.net, where it has received more than five million views.
The Outcome: Fox News, The White House, and “The World’s Greatest Presentation”
Once the comments stared rolling in, our drawings took on a life of their own. Dan was invited to present the first ten slides live on Fox News in NY, then received an invitation to share the Digital Roam process with the White House Office of Communications under then-President Obama. Back in San Francisco, Dan then received notice that the slides had just been named, The World’s Greatest Presentation by BusinessWeek.