The best salespeople in the world don’t sell a product or a service; they sell a perception. And a perception is a picture.
Great salespeople don’t try to convince you of anything; they simply describe a picture of a better world that is so compelling that it draws you in. If they are really good, they draw that picture with you, creating a mind-meld that can’t be achieved in any other way. By the time the picture is done, you’re more than sold; you’re in.
In my new book, DRAW TO WIN, I show how your visual mind processes the simple pictures that make sales fun and easy – and how to create those pictures so that you can activate someone else’s visual mind as well.
From Sigmund Freud to Martin Luther King Jr to JK Rowling to Steve Jobs, the greatest salespeople in history have used pictures to explain, clarify, and convince– and have created visions so compelling that the rest of us can’t help but be drawn in.
In this SlideShare exclusive, I will walk you through the bare necessities of visual selling:
- Why you need to draw your idea out if you want to draw people in.
- Why visual sales works – and how to get started.
- How to draw the world’s oldest sales picture.
- When to be quiet and hand over your pen.
Please take a look. Share your thoughts with me. If you like what you see here, I’d love to sell you on DRAW TO WIN.