Top 3 reasons Apple’s iCar will happen. (Hint: it isn’t about the car.)


Over the past three weeks, more interesting articles have appeared in the business press about Apple’s potential move into the car business than about any other single tech innovation, including the Apple Watch. (Which unlike the car, is a real product with a real launch date.)

Lead initially by a story in the and a quick back-of-the-napkin analysis by @jason, everyone then jumped onto the iCar bandwagon from the Economist to NYT to Bloomberg to the NewYorker … the list goes on.

Business Insider: Why Apple will enter the auto industry.

Business Insider: Why Apple will enter the auto industry.

And that’s a good thing. Why? Because as the chart above shows, just about the only industry left on earth big enough for Apple to disrupt is the auto industry.

As a car-nut, tech-nut, Apple-nut, and business-nut, I decided to pull the pieces together and see if the Apple iCar makes any sense. The result? It does.


Check out my full iCar presentation here on

The 3 top takeaways:

1) Apple serves to change the world. A watch doesn’t change anything.


2) Apple has the design, outsourcing, technical, and marketing skill to do it.

3) Above all, Apple changes industries, not just technologies.


My take? iCar by 2021.

Available in white, silver, or black.




21 thoughts on “Top 3 reasons Apple’s iCar will happen. (Hint: it isn’t about the car.)

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