A FEW YEARS AGO, my doctor friend Tony Jones and I became worried about the health care reform debate. People were bringing guns to town hall meetings, there were fist-fights in the hallways of congress, and it felt like the nation was tearing itself apart.
In the midst of all this, Tony and I agreed that the media wasn’t doing anything to help — in fact, it was the media (left and right alike) that was driving the angst. Rather than providing any explanation of what “Obamacare” was actually about, all they were doing was talking about how ‘divisive’ everything was. (Which in media-speak is just an excuse to air the very worst of human behavior in order to capture eyeballs.)
So we decided to create a simple visual explanation of the ACTUAL LAW. And we did.
And our drawings just passed 2.7 MILLION views on slideshare.net. Wow.
It took 43 simple pictures to do it, but we managed to cover:
- The perceived need for health care reform.
- The underlying rift between doctors and insurance that drove the problem in the first place.
- How big health care spending has become.
- The various proposed solutions.
When we were done, I posted our slideshow on slideshare.net. Within weeks it became one of the most viewed presentations on the site. It was picked up by the HuffingtonPost.com, which got me invited on-air by Fox News. That got me invited to present to the White House Office of Communications. A month later, BusinessWeek selected our napkins as “The World’s Greatest Presentation of 2009.”
Without a doubt, those 43 simple drawings were the most influential I’ve ever created.
So here we are 5 years later. Obamacare is law. It was a mess at first, but seems to be working better and attracting members. It remains a central point of political contention in America. The Supreme Court is thinking of debating it again. So around and around we go, again. At least now I feel like I understand it.