I was recently struck by three intersecting data points about information and pictures:
- IBM says 90% of all data has been generated in the past two years.
- Cisco says 90% of all online information is visual.
- Amazon says that the fastest-growing sales segment is adult coloring books.
What do these three have in common? Simple: more than ever before, the world is visual. To make sense of the world, people need pictures. What does this mean to me and you? If you want to be in today’s conversation, you need to be visual, too.
It’s been ten years since I started writing The Back of the Napkin, beginning a small revolution in business visualization. Since that time, I’ve delivered 700 speeches, classes, and projects to 180 clients, creating almost 10,000 drawings. Along the way, I’ve learned a few things:
- People love pictures, and the simplest pictures work the best.
- With 3 minutes practice, anyone can draw.
- Whoever draws the clearest picture wins.
Now, I want to share everything I’ve learned with you. So I wrote a new book. It’s called, DRAW to WIN. It’s ten short chapters long. Each chapter introduces and explains one of the Ten Commandments of pictures: why you need to be visual, how to draw your ideas quickly, and what pictures work best in different situations.
It really comes down to this:
- If you want to lead, you should draw more.
- If you want to sell, you must draw more.
- If you want to innovate, just draw faster.
If you want to be in today’s conversation, you need to be visual. DRAW to WIN shows you how. Line-by-line. I look forward to seeing your drawings,
DRAW to WIN comes out on September 13, but you can see advance reviews and pre-order now: